In 1998 the first wave of web-commerce boomed in what has later been known as “the internet bubble”. The expectations were highly inflated and when the shake-down hit the web-commerce space in 2001, expectations plummeted, leaving a vacuum in the professional investors’ space that nobody wanted to fill. Both movements were extreme and a reaction to internet illiteracy and lack of experience. But looking back at the past 20 years of web-commerce explosion, the sum of developments is far more extreme than most people imagined in those times.
It is happening again, this time much faster, deeper and harder. With the exponential acceleration and the emergence of highly commoditized and useful technologies, the internet is once again sending seismic shifts through major industries.
Digital Futures shape Digital Strategies. Executives use Digital Futures to prepare their enterprises on the coming digital wave of competitive battles.
Many interesting digital futures are within the event horizon. While seemingly small and uninteresting, they possess gravity so strong that no industry sector will escape. They risk being ignored in most business strategies until it is too late. Enterprises that don’t follow Digital Futures risk missing the potential advantages of well-timed adoption of digital business opportunities.
The digital futures trends each contribute to the digital revolution by enabling sensors and controllers to monitor and manage our infrastructures, by enabling lateral thinking in data analysis, by tapping into social networks world-wide and by providing highly convenient access to this new digital world. They connect smart devices with miniscule processing power to cloud software systems that are stronger, more versatile and parallell than ever before. App/Cloud architecture is a rapidly penetrating subset of client/server which will fill most of the space in a matter of years. Mesh infrastructures will provide seamless connectivity to billions of devices. The client/server "monoliths" of the 1990'ties with their flexible, configurable cores will be challenged by the extreme requirements for extra-enterprise collaboration. AI, robotics, biometrics and bio medicine will make life easier for many people.
The scope in the coming article is digital trends that will have a major penetration and impact on business and society before 2025 – just 10 years out, which is the time equivalent of 3 or 4 business strategy plans.