This blog is about the digital business era. The blog posts are brief, foods for thought. They comment on articles, events etc. with a personal touch.


  • Let my People go Surfing?
    Half a year ago, one of my blog readers suggested me to read a book by Yvon Chouinard: Let my people go surfing. I bought the book right away, but it ended up in queue as most other books I buy, until this holiday.   Yvon Chouinard was a climber and surfer before it became fashionable. He started producing climbing equipment simply to fund his next trip. He believes that the word adventure should describe a journey from which there was a real risk that you would not come back alive. In the text there is a strong sense of authenticity in everything he speaks about.   Let my people go surfing is the one-liner describing the flexible hours policy of Patagonia, the company founded and owned by the Chouinards. The company was (and probably still is) very progressive in its way of conducting business. They essentially want to bring the best quality product forward to the consumer doing least harm. They want to be profitable to do well for nature through environmental causes. They want to become a company which everybody is passionate about and works passionately for.   I worked for 7 years for the LEGO Company, a privately held, Danish company which provides a toy system for infinite play and child development. I sense that the two companies, while working with completely different customers and products, share a common DNA in striving to make the best possible product for their customer. Also, they are both privately held, and their CEOs are not measured by an

A key goal is to give you inspiration on how to deal with the digital business era. Another goal is to get feedback on ideas and thoughts. Have a great digital business era!
Confucius – you cannot open a book without learning something - /jan